I help founders, executives, and mission-driven organizations translate their voice into measurable brand impact. Twelve years scaling leadership presence across content, events, and cross-functional teams.
Selected Work
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01
2026
EXECUTIVE THOUGHT LEADERSHIP | BRANDING & WEB
Designed and built the brand identity and marketing site for a cross-border M&A advisory firm. Structured the firm's positioning around Representative Matters tiered by deal size and geography, with a streamlined consultation conversion path.
02
GROWTH MARKETING STRATEGY | PAID ACQUISITION
Confidential client · Education · Ongoing
Built and ran a Meta Ads paid acquisition program for a private educational institution. Generated $1M+ in qualified enrollment pipeline through campaign architecture, audience testing, creative direction, and end-to-end conversion funnel ownership.
Client confidential — case details available on request
03
Brand & Communications
PROGRAM & OPERATIONS DIRECTOR | BRAND & COMMUNICATIONS | PASTOR
As Community & Operations Director, built the brand and communications architecture for a multigenerational organization in Silicon Valley. Owned weekly content production across long-form scripts, email, and social. Orchestrated a 35+ person cross-functional team spanning media, communications, hospitality, and program operations. Built the systems that translated a senior leader's voice into consistent community engagement.
Approach
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01
Strategy
I clarify positioning, voice, and the moments that matter: for founders, executives, and the organizations they lead. Brand work grounded in what the audience actually needs to hear.
02
Execution
CS engineering background (UC Merced) means I think in workflows. I automate what's repetitive, build frameworks for prioritization, and translate technical complexity into clear narratives.
03
Systems
CS engineering background (UC Merced) means I think in workflows. I automate what's repetitive, build frameworks for prioritization, and translate technical complexity into clear narratives — a combination that's surprisingly rare in marketing.
About
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A brand and engagement strategist with three years founding Amare Marketing — an AI-first growth agency — and twelve years leading communications, operations, and program teams in Silicon Valley.
Built brand presence for a cross-border legal firm, generated multi-million-dollar enrollment pipelines for educational institutions, and orchestrated the weekly content and event production for a 1,000+ person community. B.S. Computer Science & Engineering, UC Merced.